I, Cringely: iCloud’s real purpose: kill Windows:
"And what happens once all our data is in that iCloud, is there any easy way to get it back out? Nope. It’s in there forever and we are captive customers — trapped more completely than Microsoft ever imagined.
Apple and Google will compete like crazy for our data because once they have it we’ll be their customers forever."

The best thing about the PC has always been it's openness. It's a much more hackable and vulnerable platform, yes, but it's also much more versatile and uncontrollable. I'm gonna start stockpiling hard drives and desktops to keep all my data off the fucking clouds. Anything in there is going to be as bogus as I can get away with. They needed at least another generation to come along who don't really care about privacy to finally make this transition and it's finally here. Sad, sad, sad.