Elisabeth Moss' Emmys-Night Swearing Has Storied Tradition in Scientology, Say Insiders | Hollywood Reporter

"Scientologists are urged to communicate with 'average people,' and to do so effectively you have to 'go down the tone scale.' So they all use 'fuck, fuck, fuck' every time they talk. It’s fascinating," Lugli explains. "The quote-unquote philosophy behind it is you match the tone level in order to communicate on the same level of the people with whom you’re communicating. If you’re too 'high-tone,' people will not understand you."

Not everyone requires swearing. Journalists and gay people, for example, are classified as "1.1" on the scale, which signifies "covert hostility," according to Lugli. "That means I have to communicate just slightly above you — which can be anger or hostility. That's where you get Tom Cruise telling Matt Lauer he's being 'glib,'" he explains. (The Church of Scientology and a rep for Moss declined to comment, but the church has denied animosity toward gay people.)