Facebook’s head of privacy, Rob Sherman, positions the new photo-notification feature as giving people more control over their image online. “We’ve thought about this as a really empowering feature,” he says. “There may be photos that exist that you don’t know about.” Informing you of their existence is also good for Facebook: more notifications flying around means more activity from users and more ad impressions. More people tagging themselves in photos adds more data to Facebook’s cache, helping to power the lucrative ad-targeting business that keeps the company afloat.
Once Facebook identifies you in a photo, it will display a notification that leads to a new Photo Review dialog. There you can choose to tag yourself in the image, message the user who posted an image, inform Facebook that the face isn’t you, or report an image for breaching the site’s rules.
Sounds like a nice feature, but I would like to know more about what Facebook does behind the scenes with those identified images. Sure, you can choose not to be tagged on the poster's photo, but you are always tagged in the database.
Tuesday, December 19, 2017
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